by R. Syahriansyah
Not all email autoresponder software are equal, and simply shopping for the lowest price is not the best way to proceed. Here are few things that you need to consider when shopping for the best email autoresponder software.
1. You must have personal control over your autoresponder documents. In other words, you should have the ability to upload new autoresponders documents anytime you want (via FTO). This allows you to change your documents 24 hours a day, 7 days a week, without being dependant on anyone else.
2. The email autoresponder software must be user friendly. Some service require you to specify an exact "subject" or "body" message in order to retrieve the document you want. Although these work, they are dificult for the user to understand and customers must follow instructions EXACTLY or they will get nothing and you take a change of losing the sale.
3. To keep things simple, use an email autoresponder software that will send a specific message back to the requester, no matter what is in the subject or body of the email message that was sent.
In other words, you don't have to explain how to retrieve a document because ANY email (even blank message) to that address will trigger a response. This type of autoresponder will require you to have a separete email address for every document you may want your customer to retrieve.
4. It must capture and log the email address of every person who request your information?
This is a critically important because you will need the email addresses of these valuable leads in order to follow up with them. Also, make sure that you have the freedom to access your logs whenever you like.
Do not get an email software that doesn't allow you to do this or you will be throwing away the opportunity to capitalize on the relationship that you have developed with these potential customers.
5. Make sure that it will give you a Complete Campaign and Link Tracking Reports. For each email campaign you send, you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more.
6. It should also automatically handle a bounce email address. it should automatically remove bad email addresses from your subscriber lists with its built-in bounce handling engine.
I am sure you are starting to see why a good email autoresponder software is an important tool for online marketing (and how it can increase your sales and save you incredible amounts of time).
And that wraps up my article about email autoresponder software.
Not all email autoresponder software are equal, and simply shopping for the lowest price is not the best way to proceed. Here are few things that you need to consider when shopping for the best email autoresponder software.
1. You must have personal control over your autoresponder documents. In other words, you should have the ability to upload new autoresponders documents anytime you want (via FTO). This allows you to change your documents 24 hours a day, 7 days a week, without being dependant on anyone else.
2. The email autoresponder software must be user friendly. Some service require you to specify an exact "subject" or "body" message in order to retrieve the document you want. Although these work, they are dificult for the user to understand and customers must follow instructions EXACTLY or they will get nothing and you take a change of losing the sale.
3. To keep things simple, use an email autoresponder software that will send a specific message back to the requester, no matter what is in the subject or body of the email message that was sent.
In other words, you don't have to explain how to retrieve a document because ANY email (even blank message) to that address will trigger a response. This type of autoresponder will require you to have a separete email address for every document you may want your customer to retrieve.
4. It must capture and log the email address of every person who request your information?
This is a critically important because you will need the email addresses of these valuable leads in order to follow up with them. Also, make sure that you have the freedom to access your logs whenever you like.
Do not get an email software that doesn't allow you to do this or you will be throwing away the opportunity to capitalize on the relationship that you have developed with these potential customers.
5. Make sure that it will give you a Complete Campaign and Link Tracking Reports. For each email campaign you send, you can see exactly how many people opened their email, how many people unsubscribed, which links they clicked, email forwarding statistics and more.
6. It should also automatically handle a bounce email address. it should automatically remove bad email addresses from your subscriber lists with its built-in bounce handling engine.
I am sure you are starting to see why a good email autoresponder software is an important tool for online marketing (and how it can increase your sales and save you incredible amounts of time).
And that wraps up my article about email autoresponder software.
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