by Sean R Mize
There are many ways on how to keep your subscribers informed with the latest products and services that you are offering. One of these is to publish your own ezines and distribute them to your target customers and readers. But how do you exactly make great use of them? Here are intermediate ways to excel at ezine publishing:
1. Go for RSS feeds. RSS feeds will allow your ezine readers to publish them at their own website and share them with their visitors. It will thus enhance the readership level of all your articles. You will further increase your sales as you can reach more of your target market at a much faster rate.
2. Offer your subscribers with freebies and discounts exclusively for them. To show them that they are important and you truly value their subscription and loyalty, reward them with freebies that only they can enjoy. This will also encourage other to sign up, knowing that you are very good and appreciative ezine publisher.
3. Write your own original content. Just think about it. How can you publish your own ezine without writing articles, right? It only means, though, that you should publish only the original ones. Avoid duplicate contents, or you will not only lose your credibility, but it will also give you a penalty from search engines.
4. Maintain your own schedule. When you already have more stable Internet readers, it is high time that you set up a regular schedule as to when you are going to publish your next ezine. You have to take advantage of the momentum and their interest. You basically don't have to hurry, though. You can begin with monthly publications and see how things go, especially your readers' reaction. Then start publishing them twice a month or even weekly.
There are many ways on how to keep your subscribers informed with the latest products and services that you are offering. One of these is to publish your own ezines and distribute them to your target customers and readers. But how do you exactly make great use of them? Here are intermediate ways to excel at ezine publishing:
1. Go for RSS feeds. RSS feeds will allow your ezine readers to publish them at their own website and share them with their visitors. It will thus enhance the readership level of all your articles. You will further increase your sales as you can reach more of your target market at a much faster rate.
2. Offer your subscribers with freebies and discounts exclusively for them. To show them that they are important and you truly value their subscription and loyalty, reward them with freebies that only they can enjoy. This will also encourage other to sign up, knowing that you are very good and appreciative ezine publisher.
3. Write your own original content. Just think about it. How can you publish your own ezine without writing articles, right? It only means, though, that you should publish only the original ones. Avoid duplicate contents, or you will not only lose your credibility, but it will also give you a penalty from search engines.
4. Maintain your own schedule. When you already have more stable Internet readers, it is high time that you set up a regular schedule as to when you are going to publish your next ezine. You have to take advantage of the momentum and their interest. You basically don't have to hurry, though. You can begin with monthly publications and see how things go, especially your readers' reaction. Then start publishing them twice a month or even weekly.
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