by Samantha J Jane
If such is the case, the work at home business needs some serious and effective advertising. But the hard truth is this, there is not a single one-hundred percent effective and successful advertising strategy yet. The experienced and successful advertisers put together several strategies and wait to see which of these strategies actually work best.
For the new entrepreneur running a work at home business, this is not an encouraging fact. Some advertising strategies that succeeded for others may not produce the same results for you. The new home business has a better chance of growing if the chosen advertising strategies are well planned using the following suggestions:
Identify the Target Market
No profit can be gained if the new home business is barking up the wrong tree. No matter how informative and engaging are the contents of the website and no matter how persuasive the sales pitch, the website's visitor will not be compelled to buy the product or to utilize the service. This is because the visitor can not relate to the product or the service being offered. It is similar to selling a weight loss pill to someone who is already thin. To avoid wasting time, effort and money, the entrepreneur must identify the target market. Think of what gender, age group, income range, and professions that will most likely need the products and services you are offering. If possible, the entrepreneur can go up a level higher by creating a profile of potential customers. Once you have the accurate profile, you can now choose the kind of sites that will carry your banner ads or advertising links.
Check Out Advertising Opportunities
Once the target market is identified and the product or service is well packaged on your website, the entrepreneur must look into several advertising opportunities found in cyberspace. Some advertising opportunities need to be paid while many others are free.
The entrepreneur can find these advertising opportunities for advertising in three ways:
Local Advertising
Search Engine Links
Bartering
Local advertising is usually free and can be done by contacting a local online directory such as Craigslist, the MerchantCircle.com, Local.Yahoo.com, and Google Local. The advantage of local advertising is that the customers are more confident in buying the product.
Search engine links are not free but it is low cost. The search engines also offer many freebies that the entrepreneur can utilize in his advertising campaign. Some of the search engines to look into are Google, Yahoo, Enhance Interactive and Search123.
Bartering is linking up with other websites that have similar interests or relevant content with what you have. That is, the website of one dealing with dog shampoo will show a banner ad for another site that deals with dog food. To help you find a good barter deal, you can check out AdGridWork and AdLeaf.
If such is the case, the work at home business needs some serious and effective advertising. But the hard truth is this, there is not a single one-hundred percent effective and successful advertising strategy yet. The experienced and successful advertisers put together several strategies and wait to see which of these strategies actually work best.
For the new entrepreneur running a work at home business, this is not an encouraging fact. Some advertising strategies that succeeded for others may not produce the same results for you. The new home business has a better chance of growing if the chosen advertising strategies are well planned using the following suggestions:
Identify the Target Market
No profit can be gained if the new home business is barking up the wrong tree. No matter how informative and engaging are the contents of the website and no matter how persuasive the sales pitch, the website's visitor will not be compelled to buy the product or to utilize the service. This is because the visitor can not relate to the product or the service being offered. It is similar to selling a weight loss pill to someone who is already thin. To avoid wasting time, effort and money, the entrepreneur must identify the target market. Think of what gender, age group, income range, and professions that will most likely need the products and services you are offering. If possible, the entrepreneur can go up a level higher by creating a profile of potential customers. Once you have the accurate profile, you can now choose the kind of sites that will carry your banner ads or advertising links.
Check Out Advertising Opportunities
Once the target market is identified and the product or service is well packaged on your website, the entrepreneur must look into several advertising opportunities found in cyberspace. Some advertising opportunities need to be paid while many others are free.
The entrepreneur can find these advertising opportunities for advertising in three ways:
Local Advertising
Search Engine Links
Bartering
Local advertising is usually free and can be done by contacting a local online directory such as Craigslist, the MerchantCircle.com, Local.Yahoo.com, and Google Local. The advantage of local advertising is that the customers are more confident in buying the product.
Search engine links are not free but it is low cost. The search engines also offer many freebies that the entrepreneur can utilize in his advertising campaign. Some of the search engines to look into are Google, Yahoo, Enhance Interactive and Search123.
Bartering is linking up with other websites that have similar interests or relevant content with what you have. That is, the website of one dealing with dog shampoo will show a banner ad for another site that deals with dog food. To help you find a good barter deal, you can check out AdGridWork and AdLeaf.
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