Rabu, 28 November 2007

The Importance of Having an Autoresponder

by Hugo Fortin

Having an online business can be extremely difficult if you do not have an organized system to keep track of people's names and email addresses which is precisely what an autoresponder does for you. The reason an autoresponder is so important in regards to your internet marketing campaign is because it is vital that you are in constant contact with new and past clients.
It should be a goal of yours to build up an opt-list as big as you can. The more people you have on your list, the better chance you have of maintaining heavy traffic and getting routine return customers. Having an autoresponder allows you to immediately market a new product or program that you are promoting with success.
Knowing that the people in your autoresponder have been interested in something you have to offer before makes things so much easier. You still have to convince them that they need your new product or program, but they will be more inclined to listen knowing that you treated them well in the past.
The most obvious way to build your list for an internet marketing campaign is by offering a membership after the visitor purchases something from you. You can make it a pop-up or something to put on the thank you screen allowing them to sign up. Make it short and sweet saying they can be informed of all of the new specials and deals you have to offer fairly easily.
Another approach to building your autoresponder is to offer something of value for free. There is not a person in the world that does not like free things. Post in forums, on your blog, or even write an article promoting your autoresponder. Say that by signing up for your autoresponder you will give away a free e-book, or a free training course of some sort.
Typically you do not need to acquire too much information anyway. Many people are willing to supply their name and email address, especially when it comes to receiving a free item. As long as you make the autoresponder as appealing as possible and hint toward more free things in the future, it can be fairly simple to build up a hefty autoresponder.
To stay ahead of the game, you should have several different email messages already saved in your autoresponder for the next few weeks. This will save you loads of time and maximize your internet marketing campaign to the fullest. You know when you intend on launching a new product or sending out a new program. Therefore, save yourself the trouble and plan ahead.
Overall, having an autoresponder can do wonders for your internet marketing campaign. It gives you the opportunity to stay in contact with thousands of previous customers with the click of one button. And once you send that email, you are guaranteed to get some return customers.
Hugo Fortin is a MLM enthusiasm. He has a solution for you if you are sick and tired to have no leads for your MLM.
Get all the details at http://www.prospectingandnetworking.com
Mailto: hugofortin@prospectingandnetworking.com

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