by John Reece
An autoresponder is a program that automatically sends emails to your customer base. You can write a given number of emails that can automatically be sent to your customers at regular intervals without any input from yourself. For example, if you wrote a seven part mini course and sent this to any new person that joined your mailing list, each part of the course could be sent at one-day intervals over seven days. This would all be done automatically without you lifting a finger.
Autoresponders do much more than this though:
They also help with automating and building your subscriber list. On your sales page you should place an opt-in form where people can subscribe by simply adding their first name and email address in return for a free quality ebook or short course. This process will all be done automatically by your autoresponder.
You will need to generate an opt-in form from your autoresponder company and position it on your sales page. As soon as someone joins, it will send them an email asking for confirmation of their email address. This process is called double opt-in and is used to cut down on spam because your potential customer has to reply confirming they want to join your list. Once this is done the autoresponder will send them their free ebook or the first part of your free course.
Another great feature of autoresponders is sending out Newsletters or other information to your whole list in one go. This feature is normally referred to as Broadcasts. You write an article and with one click it can be sent to everyone on your list with each email being personalised by the customers first name. The double opt-in process also works this way by automatically addressing customers by their first name, which is a great way of making your messages feel more personal.
There are probably three or four top performing companies out there. You need to be very careful when choosing an autoresponder since you may find a lot of your emails never get through to your customers because of spam blockers. The better companies are always on top of this and are in regular contact with ISP's and Email service providers so their messages always get through.
I have pointed out the main features of autoresponders for you, even though they do have many other uses such as setting up 'Thank You' pages, storing all your subscribers' names and automatically removing them from your list if they wish to be removed.
Without one you will find it impossible to look after your own list as it grows. I cannot stress this enough, autoresponders and subscribers go hand in hand.
After extensively researching autoresponders there was one that stood out for me more than any other. Competitively priced, totally reliable, easy to use features with a great email delivery response making it highly recommendable and in my opinion the best in the market.
Choosing wisely from the beginning is vitally important when selecting one. If you don't get it right from the outset it can be a horrendous task transferring all your subscribers over to another company and the chances are you could lose quite a few subscribers in the process.
My initial research was done extremely well when choosing one for my own business needs. I singled out an autoresponder that is regarded as one of the best in the marketplace. It does everything I could possibly want and will definitely play a major part in my business life for the foreseeable future.
An autoresponder is a program that automatically sends emails to your customer base. You can write a given number of emails that can automatically be sent to your customers at regular intervals without any input from yourself. For example, if you wrote a seven part mini course and sent this to any new person that joined your mailing list, each part of the course could be sent at one-day intervals over seven days. This would all be done automatically without you lifting a finger.
Autoresponders do much more than this though:
They also help with automating and building your subscriber list. On your sales page you should place an opt-in form where people can subscribe by simply adding their first name and email address in return for a free quality ebook or short course. This process will all be done automatically by your autoresponder.
You will need to generate an opt-in form from your autoresponder company and position it on your sales page. As soon as someone joins, it will send them an email asking for confirmation of their email address. This process is called double opt-in and is used to cut down on spam because your potential customer has to reply confirming they want to join your list. Once this is done the autoresponder will send them their free ebook or the first part of your free course.
Another great feature of autoresponders is sending out Newsletters or other information to your whole list in one go. This feature is normally referred to as Broadcasts. You write an article and with one click it can be sent to everyone on your list with each email being personalised by the customers first name. The double opt-in process also works this way by automatically addressing customers by their first name, which is a great way of making your messages feel more personal.
There are probably three or four top performing companies out there. You need to be very careful when choosing an autoresponder since you may find a lot of your emails never get through to your customers because of spam blockers. The better companies are always on top of this and are in regular contact with ISP's and Email service providers so their messages always get through.
I have pointed out the main features of autoresponders for you, even though they do have many other uses such as setting up 'Thank You' pages, storing all your subscribers' names and automatically removing them from your list if they wish to be removed.
Without one you will find it impossible to look after your own list as it grows. I cannot stress this enough, autoresponders and subscribers go hand in hand.
After extensively researching autoresponders there was one that stood out for me more than any other. Competitively priced, totally reliable, easy to use features with a great email delivery response making it highly recommendable and in my opinion the best in the market.
Choosing wisely from the beginning is vitally important when selecting one. If you don't get it right from the outset it can be a horrendous task transferring all your subscribers over to another company and the chances are you could lose quite a few subscribers in the process.
My initial research was done extremely well when choosing one for my own business needs. I singled out an autoresponder that is regarded as one of the best in the marketplace. It does everything I could possibly want and will definitely play a major part in my business life for the foreseeable future.
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