by Markus Skupeika
"Too much of a good thing can sometimes be bad." That goes for eating too much, and that goody one-liner can apply well with search engine optimization services. If you push SEO strategies too far, they can become problems rather than solutions, and when you scrimp on matters that need additional details, you could fail altogether.
The secret therefore is to apply your strategies in moderation. Learn when to proceed, as much as develop the resolve to stop when it becomes necessary:
Minimize the number of links on your content:
Keep to the 3-link rule when you write content. Spread these bottom, middle and up of your entire content, and limit words between 400 and 600 only. Lengthy articles peppered with too many links repel rather than attract online viewers.
Stop repeating keywords:
Keyword density can work like magic to improve search engine rankings but it should be managed efficiently throughout your content so as not give the impression of overlay. Avoid repeating the same keywords in successive paragraphs.
Keep titles short.
Titles should be catchy, and reasonably short; characters, including spaces on Titles should be kept within the 60-70 range.
Don't scrimp on page introduction.
Each page should have a short introduction about its content, rather than simply say "References" or "Contact Us". Putting two-liners with a keyword, describing what the page is all about won't hurt.
Be smart with search terms; go for search phrases.
Online users nowadays search for information on the internet using group of words that describe what they want. This is something to think about. What are those search phrases that most likely a user would use when he searches for your type of product, service or idea?
Link deep, link more.
Do not take link building lightly. It is one major factor if you want to improve search engine placement of your site. Build links with relevant websites; in fact, gather links everywhere provided those sites where you get your links from have not violated search engines rules.
Design or Text?
Another factor that can hamper your chance to improve your sites search engine placement is its design, which may appear too crowded on a page, leaving a little space for text. Between design and text, prioritize the latter as this is what crawlers for the search engines get attracted to. Flash designs may give your website its aesthetic value but in the long run, it poses as risk in losing traffic since it slows down the search experience of your online users who could have the patience of a 3-year old!
Conclusion
Search engine optimization is a tricky business; nobody can safely claim he has mastery over strategies, as strategies are bound to change depending on how fast the whole online experience evolves. What you should do is learn things as they come; build on your knowledge and the experience, which other people will generously share, and be mindful about the pitfalls of others.
Know where others went wrong, but don't repeat them!
"Too much of a good thing can sometimes be bad." That goes for eating too much, and that goody one-liner can apply well with search engine optimization services. If you push SEO strategies too far, they can become problems rather than solutions, and when you scrimp on matters that need additional details, you could fail altogether.
The secret therefore is to apply your strategies in moderation. Learn when to proceed, as much as develop the resolve to stop when it becomes necessary:
Minimize the number of links on your content:
Keep to the 3-link rule when you write content. Spread these bottom, middle and up of your entire content, and limit words between 400 and 600 only. Lengthy articles peppered with too many links repel rather than attract online viewers.
Stop repeating keywords:
Keyword density can work like magic to improve search engine rankings but it should be managed efficiently throughout your content so as not give the impression of overlay. Avoid repeating the same keywords in successive paragraphs.
Keep titles short.
Titles should be catchy, and reasonably short; characters, including spaces on Titles should be kept within the 60-70 range.
Don't scrimp on page introduction.
Each page should have a short introduction about its content, rather than simply say "References" or "Contact Us". Putting two-liners with a keyword, describing what the page is all about won't hurt.
Be smart with search terms; go for search phrases.
Online users nowadays search for information on the internet using group of words that describe what they want. This is something to think about. What are those search phrases that most likely a user would use when he searches for your type of product, service or idea?
Link deep, link more.
Do not take link building lightly. It is one major factor if you want to improve search engine placement of your site. Build links with relevant websites; in fact, gather links everywhere provided those sites where you get your links from have not violated search engines rules.
Design or Text?
Another factor that can hamper your chance to improve your sites search engine placement is its design, which may appear too crowded on a page, leaving a little space for text. Between design and text, prioritize the latter as this is what crawlers for the search engines get attracted to. Flash designs may give your website its aesthetic value but in the long run, it poses as risk in losing traffic since it slows down the search experience of your online users who could have the patience of a 3-year old!
Conclusion
Search engine optimization is a tricky business; nobody can safely claim he has mastery over strategies, as strategies are bound to change depending on how fast the whole online experience evolves. What you should do is learn things as they come; build on your knowledge and the experience, which other people will generously share, and be mindful about the pitfalls of others.
Know where others went wrong, but don't repeat them!
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