by Mandy Buchanan
Google AdWords is a powerful internet marketing technique to draw visitors to your home-based business website, but how do you create a successful AdWords campaign?
Research Keywords Related to your Home-Based Business before Starting Your Google AdWords Campaign
Before starting your AdWords campaign you should do some keyword research to determine how many people are searching for different keywords related to your home-based business and what kind of competition you will be facing. You can use Wordtracker for your original keyword research which will show you the ratio between search volume and competition for various keywords related to your home-based business and then follow-up with keyword research using the Google AdWords keyword tool when you are ready to begin your AdWords campaign.
Use Your Keywords in Your Ad Headline
When writing your Google AdWords ads try to include your primary keywords in your ad headline. This ensures people that your website relates to what they were looking for and so encourages click through rates.
Include Benefits and Features in Your Google AdWords Ads
Another important part of your AdWords ads is features and benefits - what is your home-based business? What is your website about? Why should they visit you as opposed to your competitor? By including these features and benefits in your AdWords ads you give people a reason to click through to find what they are looking for.
Include a Negative Qualifier
Negative qualifiers are distinct to Google AdWords campaigns and other pay per click campaigns. The reason for including them is that they help to filter out people who would not really be interested in your business once they reach your web page. Your negative qualifier could be the geographical region that you service, the price of the item (if it is expensive) or perhaps a target market that you service.
Test and Track Your Google AdWords Campaigns
Another vital element of your success with Google AdWords is testing and tracking, you should run two landing pages to test different results against these landing pages, as well as split test ads (run two different ads at the same time). Use the results you get from testing to constantly improve your results.
Running a successful Google AdWords campaign can greatly benefit your home-based business website and bring in a lot of website traffic. In order to run a successful campaign you should start with thorough keyword research and then write an ad that includes features, benefits and negative qualifiers. Test and track your Google AdWords campaigns constantly and gradually make improvements in line with what you learn through testing.
Google AdWords is a powerful internet marketing technique to draw visitors to your home-based business website, but how do you create a successful AdWords campaign?
Research Keywords Related to your Home-Based Business before Starting Your Google AdWords Campaign
Before starting your AdWords campaign you should do some keyword research to determine how many people are searching for different keywords related to your home-based business and what kind of competition you will be facing. You can use Wordtracker for your original keyword research which will show you the ratio between search volume and competition for various keywords related to your home-based business and then follow-up with keyword research using the Google AdWords keyword tool when you are ready to begin your AdWords campaign.
Use Your Keywords in Your Ad Headline
When writing your Google AdWords ads try to include your primary keywords in your ad headline. This ensures people that your website relates to what they were looking for and so encourages click through rates.
Include Benefits and Features in Your Google AdWords Ads
Another important part of your AdWords ads is features and benefits - what is your home-based business? What is your website about? Why should they visit you as opposed to your competitor? By including these features and benefits in your AdWords ads you give people a reason to click through to find what they are looking for.
Include a Negative Qualifier
Negative qualifiers are distinct to Google AdWords campaigns and other pay per click campaigns. The reason for including them is that they help to filter out people who would not really be interested in your business once they reach your web page. Your negative qualifier could be the geographical region that you service, the price of the item (if it is expensive) or perhaps a target market that you service.
Test and Track Your Google AdWords Campaigns
Another vital element of your success with Google AdWords is testing and tracking, you should run two landing pages to test different results against these landing pages, as well as split test ads (run two different ads at the same time). Use the results you get from testing to constantly improve your results.
Running a successful Google AdWords campaign can greatly benefit your home-based business website and bring in a lot of website traffic. In order to run a successful campaign you should start with thorough keyword research and then write an ad that includes features, benefits and negative qualifiers. Test and track your Google AdWords campaigns constantly and gradually make improvements in line with what you learn through testing.
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