by Erin Blaskie
Your feed reader can become a great business and marketing tool for you if you take advantage of what it is has to offer. I have been thinking a lot about how I use my feed reader and I wanted to share the top five ways that I have found.
Here they are in no particular order:
(1) Build a Network - when you're reading other people's blogs, you'll develop a network of like-minded individuals and people who share similar interests. You can also meet people to provide your products and services to and you'll find people who have products and services that you need.
(2) Create Links Back to Your Site - by commenting on other people's blogs, you're creating a search engine ranking fiesta and all roads lead back to you! Page rank is determined by a number of things but one of those things is how many incoming links you have to your website. The more links, the higher you rank.
(3) Gain New Readers - when you comment, a hyperlink is placed to your site on that person's blog. When their readers are reading through the blogger's article and they get to the section where the comments are, chances are they will be interested to see who said what about that entry. Especially if it's something that is borderline controversial! If these people like what you said, they'll most definitely click through to learn more about you.
(4) Keep Up with the Latest Trends - good bloggers will be writing about the things that they think people need to know about. Capitalize on this by watching what people are blogging about. Most often, you can pick up a trend and this will give you some hints and ideas as to what YOU should be blogging about.
(5) Build Up Your Expert Status - when you comment on other people's posts and you offer some of your own advice, people will begin to view you as an expert in your own industry. The one thing to remember though is that you should make your comments count. Commenting on blogs just to say "Nice post" won't get you the same attention.
Your feed reader can become a great business and marketing tool for you if you take advantage of what it is has to offer. I have been thinking a lot about how I use my feed reader and I wanted to share the top five ways that I have found.
Here they are in no particular order:
(1) Build a Network - when you're reading other people's blogs, you'll develop a network of like-minded individuals and people who share similar interests. You can also meet people to provide your products and services to and you'll find people who have products and services that you need.
(2) Create Links Back to Your Site - by commenting on other people's blogs, you're creating a search engine ranking fiesta and all roads lead back to you! Page rank is determined by a number of things but one of those things is how many incoming links you have to your website. The more links, the higher you rank.
(3) Gain New Readers - when you comment, a hyperlink is placed to your site on that person's blog. When their readers are reading through the blogger's article and they get to the section where the comments are, chances are they will be interested to see who said what about that entry. Especially if it's something that is borderline controversial! If these people like what you said, they'll most definitely click through to learn more about you.
(4) Keep Up with the Latest Trends - good bloggers will be writing about the things that they think people need to know about. Capitalize on this by watching what people are blogging about. Most often, you can pick up a trend and this will give you some hints and ideas as to what YOU should be blogging about.
(5) Build Up Your Expert Status - when you comment on other people's posts and you offer some of your own advice, people will begin to view you as an expert in your own industry. The one thing to remember though is that you should make your comments count. Commenting on blogs just to say "Nice post" won't get you the same attention.
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