by David L. Felts
In Inbound Links Part 1: The Factors, I wrote about the main factors that apply to inbound links: anchor text, link quality, link volume, time to appear, and link age. I also briefly discussed the catch 22 of launching a new site: how can you get inbound links if you can't get ranked so people can find it?
Ultimately, to rank well in search engines, you want lots of inbound links from quality, established sites with varying anchor text. You want these links to build up over time and not all at once.
The traditional method of link building was reciprocal linking. Reciprocal linking is where webmaster trade links: you link to me, I'll link to you. There are three main problems with this approach:
1) Search engines degrade the value of reciprocal links because there is a very high probability that such links are not natural.
2) Reciprocal link building takes a lot of effort. You have to research to get a list of sites similar to yours, check their stats to make sure they are a good sites, initiate contact requesting the link, confirm the link goes up, put a link on your site, and occasionally go back to check and make sure the site hasn't taken your link down.
3) It's generally accepted that inbound links can't harm you (although they might not help), where you link to definitely can. Just because the site you are linking to now has a good status in the search engines doesn't mean it will later. If one of the sites you link to ends up getting slapped with the 'bad neighborhood' penalty, the outbound link on your site can cause you some damage.
A few years ago, reciprocal link exchanges were all the rage. These services enabled you to easily find willing link partners as well as way to confirm link placement and permanency. As the value of reciprocal links decreased and the threat of 'bad neighborhoods' increased, these services shrank or disappeared all together.
In today's Internet marketing landscape, the one-way, purchased link has replaced the reciprocal link as the main tool of effective link building.
Stay tuned for Part 3, where I'll write about the methodology behind effective link buying....
Dave Felts is an experienced web developer and Internet Marketer. Learn more about Internet marketing, online advertising, and making money online at http://www.Bloggertizer.com - a free web site that helps bring bloggers and advertisers together for the benefit of both. You can reach him at webmaster-AT-bloggertizer.com and read his blog at http://www.Bloggertizer.com/blog/
In Inbound Links Part 1: The Factors, I wrote about the main factors that apply to inbound links: anchor text, link quality, link volume, time to appear, and link age. I also briefly discussed the catch 22 of launching a new site: how can you get inbound links if you can't get ranked so people can find it?
Ultimately, to rank well in search engines, you want lots of inbound links from quality, established sites with varying anchor text. You want these links to build up over time and not all at once.
The traditional method of link building was reciprocal linking. Reciprocal linking is where webmaster trade links: you link to me, I'll link to you. There are three main problems with this approach:
1) Search engines degrade the value of reciprocal links because there is a very high probability that such links are not natural.
2) Reciprocal link building takes a lot of effort. You have to research to get a list of sites similar to yours, check their stats to make sure they are a good sites, initiate contact requesting the link, confirm the link goes up, put a link on your site, and occasionally go back to check and make sure the site hasn't taken your link down.
3) It's generally accepted that inbound links can't harm you (although they might not help), where you link to definitely can. Just because the site you are linking to now has a good status in the search engines doesn't mean it will later. If one of the sites you link to ends up getting slapped with the 'bad neighborhood' penalty, the outbound link on your site can cause you some damage.
A few years ago, reciprocal link exchanges were all the rage. These services enabled you to easily find willing link partners as well as way to confirm link placement and permanency. As the value of reciprocal links decreased and the threat of 'bad neighborhoods' increased, these services shrank or disappeared all together.
In today's Internet marketing landscape, the one-way, purchased link has replaced the reciprocal link as the main tool of effective link building.
Stay tuned for Part 3, where I'll write about the methodology behind effective link buying....
Dave Felts is an experienced web developer and Internet Marketer. Learn more about Internet marketing, online advertising, and making money online at http://www.Bloggertizer.com - a free web site that helps bring bloggers and advertisers together for the benefit of both. You can reach him at webmaster-AT-bloggertizer.com and read his blog at http://www.Bloggertizer.com/blog/
Tidak ada komentar:
Posting Komentar