by Rama Krishna
If you log on to the internet now and look for tips on how to improve the rankings of your website in the search engine results, you will come across hundreds of websites with one word in common, SEO.
SEO seems to be everywhere. And in most of the sites that claim to help you with SEO, you will come across one sentence, 'content is King in SEO'.
• Why is content so important in SEO?
• How do you use content to get you on top of the search engine rankings?
• Is it a daunting task?
Well, for starters it might seem like the most difficult thing to do on earth. But once you get the hang of it, it becomes far easier than the rest.
How it works
Lets say, you sell electronic consumer goods on the internet and your website has everything from televisions to cellular phones. Now, there are a lot of search terms that can land a user on your website and thereby proceed to a sale.
But unless you have a page that is optimized with that search term, the spider won't pick up or list your website in the first place. So for each search term that relates to the stuff that you sell on your website, you need to have an optimized page.
They may be extremely closely related like 'Sony Television' or 'Television Sony'. In this case, the words can lead them to the same page. But even if it is slightly different like 'Sony Bravia Television', there needs to be a separate optimized landing page for it.
Updates
There are several other strategies besides the above mentioned one of course. Updating the content on your website regularly is another one of them.
If you update the content on your website regularly, the spider has more chances of scanning your page and listing it in the results.
Getting the top result is the holy grail but even a spot in the top 30 can be sufficient.
If you log on to the internet now and look for tips on how to improve the rankings of your website in the search engine results, you will come across hundreds of websites with one word in common, SEO.
SEO seems to be everywhere. And in most of the sites that claim to help you with SEO, you will come across one sentence, 'content is King in SEO'.
• Why is content so important in SEO?
• How do you use content to get you on top of the search engine rankings?
• Is it a daunting task?
Well, for starters it might seem like the most difficult thing to do on earth. But once you get the hang of it, it becomes far easier than the rest.
How it works
Lets say, you sell electronic consumer goods on the internet and your website has everything from televisions to cellular phones. Now, there are a lot of search terms that can land a user on your website and thereby proceed to a sale.
But unless you have a page that is optimized with that search term, the spider won't pick up or list your website in the first place. So for each search term that relates to the stuff that you sell on your website, you need to have an optimized page.
They may be extremely closely related like 'Sony Television' or 'Television Sony'. In this case, the words can lead them to the same page. But even if it is slightly different like 'Sony Bravia Television', there needs to be a separate optimized landing page for it.
Updates
There are several other strategies besides the above mentioned one of course. Updating the content on your website regularly is another one of them.
If you update the content on your website regularly, the spider has more chances of scanning your page and listing it in the results.
Getting the top result is the holy grail but even a spot in the top 30 can be sufficient.
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