by Debbie Proctor
Blogging is now something that most people are well aware of and a practice that even computer novices are employing in their daily life. Blogging can be used as a promotional tool on the internet for a multitude of different purposes. It is much more effective than the standard sales pitch because it communicates to prospective customers on a more personal level. If you have an online business, it is essential that you develop a business blog.
You can create a business blog just about anywhere,even a social networking site such as MySpace. You can develop relationships with people who would be inclined to purchase your product, on these sites, and begin writing to them. Once you have them on the hook, you can direct them to your affiliate website. You can also use RSS feeds that can be fed into your website to generate more publicity for your affiliate product and also establish yourself as an expert. Here are 5 tips on how to use blogging to promote your business:
1) Think of Your Audience
When you are blogging for business or to generate publicity for your product, it is important to keep your target audience in mind at all times. After all, you are writing to keep their interest alive. Keep your blog posts short, lively, and interesting. But most of all make sure they pertain to relevant key words.
2) Use Graphics
Have you ever received an e-mail from someone that is one long paragraph? Pretty tough to read, isn't it? Break up your paragraphs and incorporate graphics, if you can, to make your copy easier to read. And remember that people on the internet have the attention span of a gnat, so make it short and sweet.
3) Relevance
Posting links to the latest YouTube video may be fun, that's if you are 15. If you are an adult on the internet trying to earn money, you need to have better things to do. Again, make each blog count towards the ultimate goal. And what is the ultimate goal? To get people over to the website to buy the affiliate product,so that you can make some money.
4) Keep Everything Simple
Typically, readers tend to veer towards things that are short, simple and non-technical.Keep the technical jargon separate.
5) Make it Interactive
Make your page or blog as interesting as possible . Have music playing in the background that relates to your theme. If possible, have a video of yourself talking about how your life has changed due to the affiliate product.
The trick to using blogs as a way to market is to never make your target market feel as though you are"selling" them anything. They are your friends and you are helping them out by giving them a golden opportunity. This takes a bit more time than the slam bam approach, but it is the best way to market anything.
Happy Blogging!
Blogging is now something that most people are well aware of and a practice that even computer novices are employing in their daily life. Blogging can be used as a promotional tool on the internet for a multitude of different purposes. It is much more effective than the standard sales pitch because it communicates to prospective customers on a more personal level. If you have an online business, it is essential that you develop a business blog.
You can create a business blog just about anywhere,even a social networking site such as MySpace. You can develop relationships with people who would be inclined to purchase your product, on these sites, and begin writing to them. Once you have them on the hook, you can direct them to your affiliate website. You can also use RSS feeds that can be fed into your website to generate more publicity for your affiliate product and also establish yourself as an expert. Here are 5 tips on how to use blogging to promote your business:
1) Think of Your Audience
When you are blogging for business or to generate publicity for your product, it is important to keep your target audience in mind at all times. After all, you are writing to keep their interest alive. Keep your blog posts short, lively, and interesting. But most of all make sure they pertain to relevant key words.
2) Use Graphics
Have you ever received an e-mail from someone that is one long paragraph? Pretty tough to read, isn't it? Break up your paragraphs and incorporate graphics, if you can, to make your copy easier to read. And remember that people on the internet have the attention span of a gnat, so make it short and sweet.
3) Relevance
Posting links to the latest YouTube video may be fun, that's if you are 15. If you are an adult on the internet trying to earn money, you need to have better things to do. Again, make each blog count towards the ultimate goal. And what is the ultimate goal? To get people over to the website to buy the affiliate product,so that you can make some money.
4) Keep Everything Simple
Typically, readers tend to veer towards things that are short, simple and non-technical.Keep the technical jargon separate.
5) Make it Interactive
Make your page or blog as interesting as possible . Have music playing in the background that relates to your theme. If possible, have a video of yourself talking about how your life has changed due to the affiliate product.
The trick to using blogs as a way to market is to never make your target market feel as though you are"selling" them anything. They are your friends and you are helping them out by giving them a golden opportunity. This takes a bit more time than the slam bam approach, but it is the best way to market anything.
Happy Blogging!
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