Jumat, 25 April 2008

Starting An Online Business - What You Need To Do To Get It Up And Running

by Diamonique Fortune

As you may have noticed, starting an online business is a little more complex than starting a "real world" business. That is because your business will be operated from cyberspace, and not from a physical location per se. This is the main reason for the confusion you and most beginners may have when attempting to start an online business.
Even if you know nothing about business, you know that with a "real world" business, there are certain "physical" steps you can take to get your business up and running quickly if you wanted to. For instance, with an offline business, you come up with your business concept and name, obtain a business license, choose your product or service, select the location where you will operate your business, establish telephone service, print business cards, flyers, catalogs, etc., and advertise your business. Voila, you're ready to do business.
With an online business however, you can do all these things if you want, but it's not necessary. But, since your business will be located on the Internet, in cyberspace, the steps are different from the ones you take with an offline or "real world" business. With an online business, you will need to have an Internet address or URL (Uniform Resource Locator) -- a business name that ends with .com, .net, .org, .info, .biz, etc. This tells the world where your business information or website is located.
Your business will need to have web space for you to display your products and services in cyberspace for others around the world to do business with you. What that means is either you or someone else will have to design a website for you to get your business online.

If you are limited in your knowledge of computers and the Internet, and know absolutely nothing about html, web design, keywords, and search engines, this can delay you getting your online business started, and up and running.
The technical knowledge that's required to get your business online, are the obstacles you face when deciding to start an online business and make money. This can be very frustrating, if you have a great business idea that can make you a lot of money.
The three quickest ways to starting an online business and get it up and running is:
1. Hire a web designer to design your website for you.
2. Purchase or obtain a free WYSIWYG (What You See Is What You Get) software and create your own website.
3. Purchase a website template, and using an html editor, edit the template to your liking. This will require some knowledge of html.
Using either one of these ways will get your business online, once you purchase web space, and upload your files to your host server. Once you have a website, then you need to begin to market your online business and drive traffic or visitors to it. There are many ways you can do this, but it will require ongoing study and learning.
Understanding how the search engines work in relation to keywords, and how this relates to people finding your online business and eventually buying from you, will determine whether your online business will be a success.
What it all boils down to is synergy -- effectively combining the use of the search engines, the right keywords, and the most cost effective and successful marketing strategy to drive targeted traffic to your website together at the same time, to make a lot of money with your online business.
For more information about this subject, read "The Entreprenuer's Guide To Making Money Online at: The Entrepreneur's Guide To Making Money Online.

Diamonique Fortune is the Marketing and Communications Director for http://www.SuccessLearningNow.com, which sells unique success learning e-books, video learning e-books, and instant Internet businesses for entrepreneurs, you won't find anywhere else, online or off.

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