Kamis, 24 April 2008

Golden Rules To Starting An Online Business

by Kieran Philip

Naturally you will need some degree of knowledge about internet marketing in order for your business to be a success but by all means you do not need a PhD in marketing.
All you really need is a basic knowledge of how computers work and the determination to succeed.
I have written below some basic advice that you absolutely need to follow to even stand a chance of being successful.
1) write down what you hope to achieve from having an online business
Here Are Some questions you really need to ask yourself when doing this: Why do I want to start up an interactive business?
- What will my product or service is?
- How much knowledge do I have about my product or service
- what do I know about my competition
- Where I am going to find all of my customers / prospects
Remember to actually write these questions and answers down onto paper so that you can refer to them throughout the duration of your interactive business.
2) you need to choose a product or service that you intend to sell to your clients. By browsing the internet it is possible to find hundreds of products and services you can sell. The internet makes it possible for you to buy a product or service with resell rights, this means you can purchase a product and then have the legal rights to resell it at your own price and keep 100% of the profits. When selling your product or service do not put your personal financial gains first, put the customer first instead and make sure you deliver a good high quality product to your client, this will possibly create further business from that customer in the long run.
3) When you own an interactive business you will need a website (this will act as your "shop"). Every website has what's called a "domain name", this is what people will type into their internet browser to get to your "shop".
You really need to think carefully when choosing your domain name, its needs to be as short as possible i.e. Google.com or yahoo.com and it needs to be remember able.
4) Your website! Having a good website is absolutely essential; this is your very first impression to your customer. It has been proven that when a customer visits a website they make their mind up as to continue browsing in the first 4 seconds.
Some of the components of your website that you need to think about include:

-Products And Services
-Contact Information
-Pricing
-Testimonials
- Frequently Asked Questions
-Resources & Articles
-Refund Policy
-Privacy Policy
-About Us page
5) What website hosting company should I use? A Web host is a company that provides server space for your website. The web host provides space for your website just as a commercial building provides space for your shop or office.
Below is a few thinks you need to look at and take into consideration when deciding on a webhost,
- Web Space
- Bandwidth allotment
- Reliability and speed of access
6) When customers want to purchase your product or service from your website they need somewhere to go that is secure for them to enter their payment details. PayPal is the internet's Number 1 payment processor, it is internationally recognised, its 100% safe and traceable and it deposits money into your bank immediately. I strongly recommend using PayPal.
7) How do I promote my new interactive business?
Write An Article: the very first thing you want to do is brand your product or service and let as many people as possible know that it exists. An article is great for this.
Directories: List your site here too. Directories organize sites into categories. Good examples of Directories: Yahoo, Magellan.
Ezine Listings: If you have an e-zine to promote along with your site. Why not list it with one of the many e-zine services on the Internet. E-zine Library is a good one to start with.
Free Classifieds: You will have to submit to a ton of FREE classifieds to get any significant traffic. Why? You are competing with thousands of other Ads. Remember to work on your Ad copy and make it attention grabbing. Go to one of the popular search engines, type in Free Classifieds, and surf to the top 20 classified sites for beginners.
FFA Pages: Free For All's are worth a try. Be prepared for a avalanche of e-mails from FFA web site owners. If your title is attention grabbing you will get a few clicks. Good Attention grabbing headlines, FREE, Limited Time, Limited Offer, Proven, Secrets, and many more if you brainstorm.
Tell Friends and Family: If your friends, family, acquaintances, have an Internet Connection, e-mail them telling them about your new website, and ask them to visit often. Offer a FREE incentive if they tell a few friends to surf over.
8) You need to track how many visitors you are getting to your website, how many visitors opt in to my free newsletter of free gift, if you decide to email people, how many of them actually visit your website? These are all questions you need to ask yourself and find out, this way to are able to see where you should devote your marketing efforts too.
9) Final note. A strong word of advice, take your initial six months as a training period, i would be very surprised if you became a huge success in this short time, unless you had someone like me training you. Just remember, even people like me had to start some where, it took me at least one year to become successful so patience and strong determination are really required.
If you are really serious about becoming successful as an interactive marketer i really suggest find someone like me (i am not being bias you can choose anyone) to coach you. I hope this information helps, keep your eye out for more of my postings.

By Kieran Philip, successful interactive marketer and coach, http://www.veretekmarketing.co.uk

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